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Tourismus, Topnews

20. Februar 2017


The Stellenbosch Wine Routes organisation has again been singled out from its peers in leading wine regions of the world.

Having claimed titles in 2014 and 2015, Stellenbosch Wine Routes was again  named  winner  of  the  category for Best Promotional Body  in  the competition organised by the respected journal, Drinks International.

The  award  recognises  Stellenbosch  Wine  Routes  for  its  commitment
and excellence. The judges paid particular attention to consumer-facing
initiatives that entice visitors to the region.

The championship seeks to recognise innovation and excellence while
the categories reflect the strategy, proposition, investment and creativity
required to turn a region into an attractive long-term tourist attraction

“The  achievement  is  as  significant  for Stellenbosch as it will be for  the  wider South African wine tourism industry. The Stellenbosch Wine Routes
network itself represents  more  than  200  wine and grape producers in the boundaries of the Stellenbosch Wine of Origin classification,” shares   Stellenbosch Wine Routes Manager, Elmarie Rabe.

A  cornerstone attraction to millions of tourists every year, Stellenbosch has
made  its  influence  felt  in  the  numerous fields  including  history,  culture,  natural  beauty,  sport and education around the globe.  As for a premium  wine  offering, Stellenbosch has had one of the longest associations with viniculture in the country. When it launched the wine route in 1971, it was the first in the country to establish such an organised network. The Stellenbosch Wine Routes now  include five sub-routes that each have their own characteristics in terms of prominent wine styles, climates and geographical location.

As part of the Cape Winelands, the Stellenbosch Wine Routes are part of the six most popular tourist attractions in South Africa and are also connected to the global Great Wine Capitals Network.

Established  in  1972, Drinks  International is among the world’s most authoritative publications devoted exclusively to global spirits, wines and beers. It is the entity behind several prominent events, including the International Spirits Challenge, a global blind-tasting  competition  that  has consistently  seen  South  African  brands feature. Returning  for the sixth year, the Drinks International Wine Tourism Challenge is open to all involved in wine tourism, including generic bodies, major producers and individual vineyards.


Stellenbosch Wine Routes





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