Südafrika, Pressespiegel

12. Januar 2010

SA music in the spotlight at Midem

South Africa will be the country of honour at the 2010 edition of the Marché International du Disque et de l'Edition Musicale (Midem), the world's largest music industry fair. The fair, which has been held annually since 1967, takes place in Cannes, France from 23 to 27 January.

It brings together the major players in the international music industry, including musicians, business people, media, and cultural policy makers. In 2009 there were 8 000 participants, 4 000 companies, 80 countries and 450 journalists from 300 media organisations in attendance.

'Unique springboard'
"South Africa has an extremely rich and diverse musical heritage," said Midem director Dominique Leguern. "South Africa also offers the international music industry a unique springboard into the southern African market.

"We are very proud to launch this year's 44th edition of Midem with 'South Africa at Midem 2010, celebrating Africa's Music', and enable all our participants to appreciate the huge scope of talented artists from this culturally diverse and rich country.

The focus will be squarely on South Africa during the opening concert at the Palais De Festivales on 24 January, when the Parlotones, Zuluboy, Jozi, Tidal Waves and Kurt Darren take to the stage. A second stage will feature Lira and flautist Wouter Kellerman.

According to the Department of Arts and Culture, the aim is to pay tribute to the artists who paved the way for the current crop of South African artists, as well as to provide a platform for contemporary South African music.

A special VIP dinner will be held at the Martinez Hotel on 25 January. It will include a tribute to Miriam Makeba featuring Thandiswa Mazwai, with musical direction by Themba Mkhize.

Conference, pavilion
South Africa's music industry will also be under the spotlight at a music industry conference. In addition, a South African pavilion in the main exhibition area of the Palais De Festivales will provide a base for a number of South African music companies.
South Africa's independent music music producers will also have an opportunity to show the world what they are about. They will be in attending under the auspices of the Association of Independent Recording Companies of SA and Moshito, SA's leading music conference.

Louise Bulley, creative manager of Synchro Music Management, said: "There are many advantages to being at Midem 2010. One is to put South African music up there in the international arena and let the rest of the world see our potential."

According to Glenn Masokoane, director of cultural development in the Department of Arts and Culture, being named country of honour at the world's biggest music market "gives us a unique opportunity to open up new markets for South African music content on a global scale, for South African musicians, producers and promoters to partner with the international world, and take our music to broader audiences.

"It is with this in mind that we have carefully planned a full programme of events that will take advantage of these opportunities as well as giving Midem 2010 delegates an intimate and wonderful experience of live South African music."

Source: SouthAfrica.info



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