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FIFA WM 2010 Infos für Fans, Pressespiegel

19. Februar 2009

Fans will have to fork out for 2010 matches

TICKETS to the 2010 Soccer World Cup go on sale from tomorrow but South Africans will have to dig deeper than usual to watch the global showpiece. The cheapest ticket to the opening match between Bafana Bafana and as yet unknown opponent at Soccer City on June 11 next year will cost local fans about R490, while the most expensive will come at a steep R3150.

The cheapest seats at Soccer City will be located behind the goalposts, while the most expensive will be “generally located alongside the pitch”.

These prices may come as a bit of a shock to South Africans, who are used to parting with just R20 to watch Premier Soccer League matches and R30 to Bafana internationals. The opening match — which will be the only game on the day and will be preceded by an opening ceremony — is the only game in the group stages that is priced at R490 as the other encounters will cost R140.

The cheapest tickets to the last 16 stage will cost R350, the quarterfinals will be priced at R525, the semifinals at R700, the third-place play-off at R525 and the final at Soccer City at R1050. The most expensive ticket to the final will be priced at R6300.

But as Danny Jordaan — the CEO of the 2010 organising committee — explained, South Africans should be grateful for small mercies as they could have had to part with a lot more money if a decision had not been taken to fix the rate at R7 to the dollar for local fans last year.

Fans who are used to simply going to their nearest Computicket to purchase tickets will be in for a shock because world football governing body Fifa has put in place stringent guidelines that are intended to prevent scalpers from purchasing in bulk and inflating prices on the black market.

Jaime Byrom — the executive chairman of Match, the company that is running the World Cup ticketing for Fifa — said in SA, tickets would be sold through a paper application form that has to be completed and then returned to First National Bank.

“The second method is through the Fifa website,” he said.

“But there will be a time lapse between the date of purchase and the confirmation from Fifa as to whether the applicant was successful or not.”

Byrom explained that the delay would be unavoidable as Fifa would conduct a series of checks to ensure that the applicant had not purchased more than the four tickets that he/she is allowed to buy. “The applicant is also limited to apply for up to a maximum of seven matches.”

While conceding that the whole process was a bit complicated for fans who were used to the simplicity of Computicket, former German Football Federation general secretary and Fifa consultant Horst Schmidt said he understood the expected confusion as fans in his native Germany also felt the same way ahead of the 2006 World Cup. “When the ticketing procedure was introduced, people thought that it were impossible to understand,” Schmidt said.

“But with time and through the assistance of the media, South Africans will also become more familiar with the whole process and will wonder what the fuss was all about.”

Jordaan said the power of the “word of mouth” could not be underestimated and would be used to get the message across.

“During the days of the struggle for liberation, the whole country was involved and yet there were no cellphones, e-mail or SMS. People communicated daily through word of mouth.”

Mninawa Ntloko Sports EditorSource: www.businessday.co.za/articles/sports.aspx

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