Durban Prepares for the Africa Tourism Leadership Forum, 27 to 29 August 2019

Source: Durban Tourism Tourism Authority of the eThekwini Municipality

The KwaZulu-Natal Provincial Government and Durban will be hosting the Africa Tourism Leadership Forum and Awards (ATLF and Awards) from 27 to 29 August 2019. This is a continental platform for dialogue, networking, sharing insights and devising strategies for sustainable travel and tourism development.

It also focusses on the enhancement of Africa’s brand equity and promoting intra-Africa travel.

It is the only African leadership dialogue platform designed and convened by Africans and hosted in Africa to promote tourism as a priority sector and major economic development pillar in African states.

Among the priority areas of focus are:

how to stimulate intra-African travel through though leadership and progressive policies
how to boost the levels of intra-African travel through improved connectivity and investment in tourism infrastructure
how African hotel brands can enhance their brand equity in the global marketplace
how to unlock the economic value of the continent’s Meetings, Incentives Conferences and Exhibitions/Event (MICE) and/business events sector
how African countries can mobilise the private sector to harness the benefits of the multi-level Chinese outbound market
what insights can be drawn from the African best practice in leveraging wildlife and biodiversity as strategic tourism assets
how to create a truly Pan-African hotel brand and tourism industry
how the private and public sector can mainstream youth and women empowerment for the development of Africa’s travel and tourism industry.

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