Tourism, Topnews

15. April 2019


South African Tourism (SAT), along with partners Travelstart and @SouthAfrica will collaborate in an exciting Instagram initiative that will showcase the best of South Africa through the month of April 2019.

Fifteen lucky local and international Instagrammers will descend on attractions and spots in all nine South African provinces to photograph the best 25 Instagrammable locations.

These pictures will be shared on all SA Tourism’s global social media platforms and will be driven by the @MeetSouthAfrica account on Instagram. In addition to this, content will be featured on @Travelstart and @SouthAfrica. This exciting Insta Tour is part of SA Tourism’s 25 Years of Democracy celebrations.

On 27 April 2019, South Africa’s National Freedom Day, the Insta Tour will culminate in the SA Tourism Instameet in the seaside town of Arniston in the Western Cape. “We live in a creative yet exciting world where images and visuals of beautiful places play a huge part in people’s decision making when it comes to choosing a holiday destination,” says SA Tourism.

“Having 15 Instagrammers scouting the entire South Africa for the 25 best Instagrammable locations will further highlight the beauty South Africa has to offer and will expose the world to some of our lesser known sights, but still worth travelling to see.” “And doing this at a special time in our history adds further significance to the Insta Tour.”

South Africa was recently voted in the top 5 most Instagrammable countries in the world following a survey by Big Travel 7 which featured 192 countries. Partners to the Insta Tour, Travelstart and @South Africa, are extremely excited by the potential and quality of the photos that will make the top 25 Instagrammable locations in South Africa.

“Travelstart is truly excited to partner with SA Tourism on this incredible initiative to showcase the most beautiful country in the world at this historic time. With Travelstart being predominately online, it only made sense for us to utilise our relationships with key online influential Instagrammers and further extend our footprint in the digital media space, together.

"We are also passionate about getting both South Africans and international travellers to the 25 most Instagrammable locations in our country,” explained Jerome Touze, MD at Travelstart.

“South Africa is one of the most photogenic countries on the planet, and I’m incredibly proud to help showcase the beauty of our country with the rest of the world. South Africa is one of the most Instagrammable countries on earth, and I love that we get to showcase 25 of our most photographic locations with the world.

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