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South African Embassy, Berlin
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Tourism, Topnews

15. March 2011

ETEYA nominees are introduced at tourism fair ITB

itb eteya 2011

Berlin, 10 March. In the morning a press conference saw a fully packed room with journalists for the Emerging Tourism Entrepreneur of the Year Award (ETEYA), a function that took place within the framework of the ITB. The Award is meant to encourage mainly young people to join the tourist industry to come up with unique and very special businesses that will add its own flavor to the tourist industry. Each of the nine South African provinces shortlists five candidates after a panel of judges visits their sites and the candidates are narrowed down to nine finalists. They each received a 12 month mentorship programme and were invited to attend the ITB in Berlin. The final winners will be announced in Durban, South Africa at the Tourist Fair INDABA. The businesses that were presented ranged from boutique hotels to the first green taxi service in Cape Town.

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