FIFA to aggressively market Confederations and World Cup tickets

World soccer governing body, FIFA, is to aggressively market the Confederations Cup and next year's World Cup to speed up ticket sales.  Just over 50% of the Confederations Cup tickets have been sold a month before the tournament kicks off.

The current Indian Premier League (IPL) is enjoying massive support with most matches played in front of huge crowds. That's despite organisers having only three weeks to promote the event after it was moved from India because of security concerns. However an intensive marketing campaign has ensured it's well supported.

FIFA also plans to step up its marketing with more posters and billboards to ensure faster ticket sales. FIFA marketing's Thierry Weil says more could be done to market the two events.  Earlier this year, FIFA Secretary General, Jerome Valcke, said the Confederations Cup was not well marketed. Of the 640 000 tickets for the Confederations Cup, 350 000 tickets have been sold.

http://www.sabcnews.com/

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